Virtual versus human: Unraveling consumer reactions to service failures through influencer types

作者：Taiyang Zhao, Yaxuan Ran, Banggang Wu, Valerie Lynette Wang, Liying Zhou, Cheng Lu Wang · 发表于：Journal of Business Research · 年份：2024 · DOI：10.1016/j.jbusres.2024.114657 · 被引用次数：50 · 研究领域：AI in Service Interactions、Sentiment Analysis and Opinion Mining、Digital Marketing and Social Media