Cheng Lu Wang

机构：University of New Haven · ORCID：0000-0002-1164-9193

发表论文 122 篇 · 总被引 6864 次 · h-index 42

代表论文

Editorial – What is an interactive marketing perspective and what are emerging research areas? (2024 · Journal of Research in Interactive Marketing · 被引 174)
Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions (2023 · Journal of Business Research · 被引 83)
Editorial: Demonstrating contributions through storytelling (2025 · Journal of Research in Interactive Marketing · 被引 81)
Virtual versus human: Unraveling consumer reactions to service failures through influencer types (2024 · Journal of Business Research · 被引 52)
AI-orientation and company climate action: The moderating role of dependency structure and innovation capability (2024 · Industrial Marketing Management · 被引 31)
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges (2026 · Journal of Research in Interactive Marketing · 被引 14)