Valerie Lynette Wang

机构：West Chester University

发表论文 18 篇 · 总被引 426 次 · h-index 10

代表论文

How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect (2022 · Journal of Business Research · 被引 77)
Understanding the role of influencers on live streaming platforms: when tipping makes the difference (2022 · European Journal of Marketing · 被引 58)
Building industrial brand equity on resource advantage (2017 · Industrial Marketing Management · 被引 54)
Virtual versus human: Unraveling consumer reactions to service failures through influencer types (2024 · Journal of Business Research · 被引 52)
Business-to-business referral as digital coopetition strategy (2020 · European Journal of Marketing · 被引 33)
Webrooming or showrooming? The moderating effect of product attributes (2021 · Journal of Research in Interactive Marketing · 被引 32)