Banggang Wu

机构：Southwestern University of Finance and Economics · ORCID：0000-0002-4290-8127

发表论文 47 篇 · 总被引 515 次 · h-index 12

代表论文

• Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions (2023 · Journal of Business Research · 被引 83)
• The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type (2023 · Journal of Research in Interactive Marketing · 被引 73)
• Virtual versus human: Unraveling consumer reactions to service failures through influencer types (2024 · Journal of Business Research · 被引 52)
• Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts (2023 · Journal of Research in Interactive Marketing · 被引 28)
• The effect of subscriptions on customer engagement (2024 · Journal of Business Research · 被引 19)
• How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy (2024 · Journal of Marketing · 被引 13)