Liying Zhou

机构：Sun Yat-sen University, Guizhou University of Finance and Economics · ORCID：0000-0002-1618-3003

发表论文 67 篇 · 总被引 1268 次 · h-index 18

代表论文

The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type (2023 · Journal of Research in Interactive Marketing · 被引 73)
Virtual versus human: Unraveling consumer reactions to service failures through influencer types (2024 · Journal of Business Research · 被引 50)
Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation (2023 · Journal of Cleaner Production · 被引 40)
Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts (2023 · Journal of Research in Interactive Marketing · 被引 28)
“What’s in a Name?”: The Effect of AI Agent Naming on Psychological Ownership and Responsible Behaviors in the Shared Economy (2025 · Journal of Applied Business & Behavioral Sciences · 被引 18)
Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness (2023 · Journal of Business Research · 被引 9)