“Thanks for watching”. The effectiveness of YouTube vlogendorsements

作者：Juha Munnukka, Devdeep Maity, Hanna Reinikainen, Vilma Luoma‐aho · 发表于：Computers in Human Behavior · 年份：2018 · DOI：10.1016/j.chb.2018.12.014 · 被引用次数：247 · 研究领域：Media Influence and Health、Digital Marketing and Social Media、Impact of Technology on Adolescents