Juha Munnukka

机构：JAMK University of Applied Sciences, University of Jyväskylä · ORCID：0000-0002-2960-2350

发表论文 68 篇 · 总被引 2772 次 · h-index 22

代表论文

• Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes (2022 · Computers in Human Behavior · 被引 195)
• Online antecedents for young consumers’ impulse buying behavior (2023 · Computers in Human Behavior · 被引 93)
• Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement (2024 · Industrial Marketing Management · 被引 55)
• Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness (2022 · Journal of Interactive Marketing · 被引 43)
• Stakeholder satisfaction with corporate conflict engagement actions: Exploring the effects of goodwill, trust, and value alignment (2024 · Business Horizons · 被引 5)
• Influencer Credibility: A Model of Personality Traits in Predicting Followers’ Behavior (2024 · Qeios · 被引 5)