Influencer Credibility: A Model of Personality Traits in Predicting Followers’ Behavior

作者：Amelia Rizzo, Juha Munnukka, S. Scimone, Loredana Benedetto, Massimo Ingrassia · 发表于：Qeios · 年份：2024 · DOI：10.32388/6wj9rc · 被引用次数：5 · 研究领域：Impact of Technology on Adolescents、Media Influence and Health、Social Media and Politics

What are the factors that influence an individual's decision to become a follower of an influencer, and what factors may predict someone from becoming a follower? Evidence about the role of personality traits are scarce. The aim of the present study is to explore a model based on PID-5 DSM personality traits and Influencer credibility dimensions. Five hundred participants (77% female; M age = 28.68 土 9.13 years) completed an anagraphic sheet, the Personality Inventory for DSM-5 (PID-5-FBF) and the Influencer Credibility scale. Data were analyzed through SPSS 29.0 AMOS, showing a great number of interactions. These results suggest the presence of a complex and multifaceted relationship between personality traits and influencer credibility. In summary, these results indicate that certain user personality traits (such as Negative affect, Antagonism, Disinhibition, and Psychoticism) can influence users' perceptions of influencer credibility, particularly in terms of Expertise and Trustworthiness. Furthermore, influencer Expertise appears to be a significant factor in users' decisions to follow Influencers. Conversely, Attractiveness and Similarity do not seem to have a strong influence on these relationships.