Devdeep Maity

发表论文 22 篇 · 总被引 1230 次 · h-index 8

代表论文

• ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020 · Journal of Marketing Management · 被引 575)
• “Thanks for watching”. The effectiveness of YouTube vlogendorsements (2018 · Computers in Human Behavior · 被引 247)
• Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes (2022 · Computers in Human Behavior · 被引 195)
• Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers (2019 · International Journal of Strategic Communication · 被引 65)
• The salesperson wellness lifestyle, coping with stress and the reduction of turnover (2018 · Journal of Business and Industrial Marketing · 被引 39)
• Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions (2013 · Psychology and Marketing · 被引 36)