How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies

作者：Jochen Wirtz, Irene C. L. Ng, Lee Khai Sheang · 发表于：Developments in marketing science: proceedings of the Academy of Marketing Science · 年份：2015 · DOI：10.1007/978-3-319-17356-6_62 · 被引用次数：1 · 研究领域：Customer Service Quality and Loyalty、Psychology of Social Influence、Consumer Retail Behavior Studies