Lee Khai Sheang

机构：National University of Singapore

发表论文 2 篇 · 总被引 4 次 · h-index 1

代表论文

• Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental Study (2015 · Developments in marketing science: proceedings of the Academy of Marketing Science · 被引 3)
• How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies (2015 · Developments in marketing science: proceedings of the Academy of Marketing Science · 被引 1)