Implementation of Bigdata Analysis in Consumer Behavior

作者：Bo Han, Ziming Xiong, Xiaohe Xu, Yuchi Zhang · 发表于：Advances in Economics, Management and Political Sciences · 年份：2024 · DOI：10.54254/2754-1169/69/20231289

Nowadays, as the way of bigdata analysis become more and more diverse and specific, some people have already turned their eyes to the implementation of these analysis in consumer behavior. Since the markets are more competitive, it would save time and money that the companies produce what the consumers like. In addition, many markets exist for a long time and companies collect a plenty of consumers data, when they use bigdata analysis on the data collected, they can clear make accurate prediction about future products. In this study, we split the implementation of bigdata analysis in consumer behavior into several parts, including the history of the research, the specific analyzing methods, the realistic applications and limitations. In each part, we combine the facts and the understanding to write the analysis by the reference of some authoritative documentations. As a matter of fact, there are two significances of research, first is to have a comprehensive understanding of the current situation about topic from by-parts investigation; second is to have a future imagination based on both the advantages and disadvantages have now.