Yuchi Zhang

发表论文 6 篇 · 总被引 56 次 · h-index 3

代表论文

• Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce (2020 · MIS Q. · 被引 39)
• Targeted Promotions and Cross-Category Spillover Effects (2016 · 被引 7)
• Omnichannel Promotion Effectiveness (2016 · 被引 5)
• The Discontinuous Diffusion of User-Generated Content (2012 · 被引 3)
• Feeding negativity on social media: how compensating customers creates vicious cycles of complaint (2025 · Journal of Research in Interactive Marketing · 被引 1)
• Implementation of Bigdata Analysis in Consumer Behavior (2024 · Advances in Economics, Management and Political Sciences · 被引 1)