Affiliative or self-defeating? Exploring the effect of humor types on customer forgiveness in the context of AI agents’ service failure

作者：Yuguang Xie, Peiyu Zhou, Changyong Liang, Shuping Zhao, Wenxing Lu · 发表于：Journal of Business Research · 年份：2025 · DOI：10.1016/j.jbusres.2025.115381 · 被引用次数：18 · 研究领域：Humor Studies and Applications、AI in Service Interactions、Emotions and Moral Behavior