PLS-SEM’s most wanted guidance

作者：Jan-Michael Becker, Jun‐Hwa Cheah, Rasoul Gholamzade, Christian M. Ringle, Marko Sarstedt · 发表于：International Journal of Contemporary Hospitality Management · 年份：2022 · DOI：10.1108/ijchm-04-2022-0474 · 被引用次数：1170 · 研究领域：Customer Service Quality and Loyalty、Environmental Sustainability in Business、Wine Industry and Tourism

Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application. This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle. Design/methodology/approach The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum. The authors do so by using a text analysis technique to identify the most salient topics. Findings The data analysis identifies three salient PLS-SEM topics (i.e. bootstrapping and significance testing, higher-order constructs and moderation). Research limitations/implications The results allow us to address the PLS-SEM community’s main methodological issues. The authors discuss each area separately and provide explanations and guidelines. Practical implications The guidelines on the most important PLS-SEM topics provide decision-making and application aids. In this way, the authors make a decisive contribution to clarifying ambiguities when applying the PLS-SEM method in hospitality management research and other disciplines. Originality/value There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore...