Marko Sarstedt

机构：Babeș-Bolyai University, Munich Business School, Ludwig-Maximilians-Universität München · ORCID：0000-0002-5424-4268

发表论文 530 篇 · 总被引 212535 次 · h-index 110

代表论文

• Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial (2025 · Journal of Marketing Analytics · 被引 81)
• Partial Least Squares Structural Equation Modeling (2025 · 被引 64)
• Toward open science in marketing research (2024 · International Journal of Research in Marketing · 被引 15)
• Conceptual structure and thematic evolution in partial least squares structural equation modeling research (2025 · Quality & Quantity · 被引 13)
• Consistent Partial Least Squares Structural Equation Modeling Using SmartPLS (2026 · Structural Equation Modeling A Multidisciplinary Journal · 被引 9)
• Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement (2025 · Psychology and Marketing · 被引 9)