Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study

作者：J. Morgan Jones, Fred S. Zufryden · 发表于：Journal of Marketing Research · 年份：1980 · DOI：10.1177/002224378001700305 · 被引用次数：83 · 研究领域：Economic and Environmental Valuation、Consumer Market Behavior and Pricing、Housing Market and Economics

A new stochastic choice model is proposed which can incorporate any number of explanatory variables. The model combines logit regression, heterogeneity, and product class purchase incidence concepts. The authors describe an exploratory study of the model, in which it is found to fit a certain situation very well.