Fred S. Zufryden

发表论文 63 篇 · 总被引 1965 次 · h-index 21

代表论文

• Modeling Movie Life Cycles and Market Share (2005 · Marketing Science · 被引 258)
• An Integer Programming Approach to the Optimal Product Line Selection Problem (1988 · Marketing Science · 被引 183)
• Measurement of online visibility and its impact on Internet traffic (2004 · Journal of Interactive Marketing · 被引 171)
• A Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation (1986 · Journal of the Operational Research Society · 被引 145)
• Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? (1995 · Marketing Science · 被引 129)
• Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996 · Journal of Advertising Research · 被引 97)