Generative Artificial Intelligence in Marketing

作者：N. Kshetri, N. Kshetri · 发表于：IT Professional · 年份：2023 · DOI：10.1109/mitp.2023.3314325 · 被引用次数：15 · 研究领域：Computer Science

Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.