The program of sustainable development for building a new ecology of enterprises through social communication: An example from Chinese companies

作者：O. Maistrenko, V. Vasiuk · 发表于：Actual problems of innovative economy and law · 年份：2025 · DOI：10.36887/2524-0455-2025-1-14

With the rapid development of the global economy and increasingly serious environmental issues, sustainable development has become a key strategy for enterprises to achieve long-term competitive advantage. Sustainable development is not only related to the economic benefits of enterprises but also encompasses environmental protection and the fulfillment of social responsibilities, involving social communication, which is crucial at all stages of creating a sustainable development program. Enterprises in today’s complex business environment must achieve multiple goals through the concept and practice of sustainable development, which encompasses balanced economic growth, environmental protection, and social welfare. Sustainable development is not only a necessary means to address problems such as global climate change and resource scarcity but also a key factor for enterprises to enhance their brand reputation and market competitiveness. Research shows that by implementing green production and sustainable consumption strategies, enterprises can achieve economic benefits while effectively reducing negative environmental impacts. This strategy is crucial in emerging market economies, as these markets often face more significant environmental challenges and economic uncertainty. In addition, research by scholars from both Ukraine and China further underscores the crucial role of technological innovation in fostering the sustainable development of enterprises. By optimizing their ...