Recepcija japanske popularne kulture na primjeru obožavatelja anime i manga

作者：Velna Rončević · 年份：2021 · DOI：10.17234/diss.2021.220194 · 研究领域：Sociology

This dissertation explores the reception of Japanese popular culture outside of Japan as a global, transnational phenomenon with numerous local manifestations, interpretations and appropriations. It focuses on the analysis of the reception of anime and manga media culture in Croatia, where the local context affords individuals a distinct basis for interaction with complex, fluid and non-unified global practices. Reinterpretation and appropriation of these media texts implies the creation of a localized, individual expression of this media culture. The research examines Croatian anime and manga fandom within a wider transnational „community of sentiment” as defined by Appadurai (1996). The participation of Croatian anime and manga fans in these global cultural flows is analysed by applying the concept of fantasyscape – a creative space that provides a form of escape, as well as differing worldviews and values that at times question Western ones (Napier 2005, 2007). In the case of anime and manga, the notion of fantasyscape encompasses both the fictional worlds depicted in them and place of origin of these media – Japan, with fans developing an interest in other aspects of Japanese culture due to exposure to the aforementioned media, such as language, cuisine, history and so on. A key aspect of participation in this –scape (Appadurai 1996) according to Napier (2007) is the principle of taking pleasure in something, which encourages the creation of new emotional experiences. Alt...