Market sensing, dynamic capability, and competitive dynamics

作者：C. Baden-Fuller, D. Teece · 年份：2020 · DOI：10.1016/j.indmarman.2019.11.008 · 被引用次数：98 · 研究领域：Business

Abstract This is a research commentary to the following article: Hunt, S. D., & Madhavaram, S. (2019). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy, Industrial Marketing Management, in press. https://doi.org/10.1016/j.indmarman.2019.07.004 .