MAIN VECTORS OF BUSINESS PROCESS OPTIMIZATION MANAGEMENT IN THE SECURITY SPHERE: CHANGING SEO TRENDS BASED ON AI 2025

作者：Андрій Андрійович Шевчук · 发表于：Сталий розвиток економіки · 年份：2025 · DOI：10.32782/2308-1988/2025-52-43 · 被引用次数：1

The article is devoted to the topical issues of artificial intelligence (AI) technology for managing the optimization of business processes under the influence of changing SEO trends in 2025, which is important and requires the identification of the main vectors of their further development for implementation in the work of the business. In the modern world, where information has a dynamic development and becomes a digital asset, the use of AI plays a significant role for managers and clients, which determines the development of the functional intelligence of the future management network. The research consists of analyzing the main approaches in the context of business process management regarding their optimization in the field of security, taking into account the changing trends of SEO in 2025 using AI, which will contribute to increasing the efficiency of business decisions. The main trends of AI influence on the development of SEO optimization in website promotion in 2025, which has a positive impact on business development and the effectiveness of indicators, are summarized. The vectors of management efficiency through the impact of AI technology on the optimization of business processes in the field of security services, which will contribute to timely response to the challenges and risks of the modern competitive environment, are determined. In conclusion, it is emphasized that for improving the management of business processes regarding their optimization, it is nece...