Research on enhancing customer value in Chinese family tourism consumption

作者：Fu Xu · 发表于：Otago University Research Archive (University of Otago) · 年份：2024 · 研究领域：Diverse Aspects of Tourism Research、Sharing Economy and Platforms、Customer Service Quality and Loyalty

As confidence in tourism consumption among Chinese residents steadily rebounds,the tourism market shows consistent signs of recovery, underscoring the vast potential for the development of the industry in China. According to the tourism economic data released by the Ministry of Culture and Tourism in 2022, the number of trips hit a new high this year, with the May Day period was 230 million domestic trips, with a year-on-year growth of 1119.7%. There were long queues of scenic spots and tickets hard to get. Family tourism in China has gradually become an essential component of everyday life, playing a pivotal role that is increasingly acknowledged. However, given its relatively short development span, Chinese family tourism is transitioning from spontaneous market growth to a stage requiring market cultivation. Unfortunately, research on consumer demands for family vacations has not received adequate attention.The result is a challenge for businesses to accurately understand the objectives of family vacationers, leading to a mismatch in the supply and demand of tourism products and services. Simultaneously, family tourism represents a distinctive form of consumer behavior with nuanced expressions in both Eastern and Western cultural contexts. Hence, investigating the customer value of family tourism consumption in China holds significant practical relevance.