Research on factors influencing Huaqiang Fantawild's institutional capabilities and construction mechanism

作者：Zhenchao Xie · 发表于：Otago University Research Archive (University of Otago) · 年份：2025 · 研究领域：Media, Gender, and Advertising、Strategic Planning and Analysis、Franchising Strategies and Performance

Theme parks are large outdoor entertainment venues that feature a variety of attractions to present the park's theme to visitors. They typically include different types of amusement rides, as well as themed stores, restaurants, and other leisure facilities. As a successful model of domestic theme parks, Huaxiang Fangte has established several Fangte parks in various regions both domestically and internationally, achieving tremendous success. Its first project, Jin Yuan Fangte Science Fiction Park, was launched in Chongqing in 2007. Currently, it owns six major product categories: Fangte Joy World, Fangte Dream Kingdom, Fangte Water Park, Fangte Oriental Myth, Fangte ASEAN Myth, and Fangte Hotels; among these, the four major theme park brands are entirely independently developed by Chinese people, making them the leading large-scale high-tech fourth-generation theme parks in China. These parks have been built and put into operation in multiple locations including Shenyang, Tianjin, Jiayuguan, Jinan, Tai'an, Qingdao, Zhengzhou, Wuhu, Chongqing, Zhuzhou, Xiamen, Shantou, Datong, Ningbo, and Nanning. In this context, how enterprises can enhance their market competitiveness through the effective role of systems, thereby forming sustainable competitive advantages and strong brand effects, has become an important issue facing enterprises today. This paper, based on a review, summary, induction, and evaluation of literature and foundational theories in four areas—theme pa...