Pathways to Promoting Sports Event Consumption Activation through Guiyang “City Super League”

作者：丽洁 彭 · 发表于：Advances in Physical Sciences · 年份：2026 · DOI：10.12677/aps.2026.144089 · 研究领域：Sport and Mega-Event Impacts、Regional Development and Environment、Sports, Gender, and Society

通过扎根理论对贵阳“城超”赛事相关政策、新闻报道、官方报告及调研数据等文本资料进行编码分析，构建了贵阳“城超”推动体育赛事消费激活的路径模型，并运用Nvivo 12软件对质性资料进行统计分析。研究表明，作为跨越省际、联动全国16个城市的草根足球赛事，“城超”通过低门槛票价策略与门票即权益的商业模式创新，有效突破了传统体育赛事单一票务收入的瓶颈，为中等城市依托既有场馆资源运营、促进体育消费潜力释放提供了可复制的实践方案。By using grounded theory to code and analyze the text materials related to policies, news reports, official reports and research data of Guiyang’s “City Super League” events, a path model for promoting the activation of sports event consumption through Guiyang’s “City Super League” was constructed. The qualitative data were statistically analyzed using Nvivo 12 software. Research shows that as a grassroots football event spanning provincial boundaries and involving 16 cities across the country, “City Super League” has effectively broken through the bottleneck of single ticket revenue for traditional sports events through a low-threshold ticket price strategy and an innovative business model where tickets equal benefits. It provides a replicable practical solution for medium-sized cities to operate based on existing venue resources and promote the release of sports consumption potential.