Research on the Digital Transformation Path of Retail Enterprises—Taking Liqun Shares as an Example

作者：丽影 姜 · 发表于：Modern Management · 年份：2026 · DOI：10.12677/mm.2026.167143 · 研究领域：Regional Economic Development and Innovation、Education, Technology, and Economics、Digital Transformation in Industry

在数字经济与消费升级的双重驱动下，传统零售企业面临电商冲击、成本攀升等多重挑战，数字化转型已成为其突破困境的核心路径。本文以利群商业集团股份有限公司为研究对象，采用单案例研究方法，系统分析其数字化转型的驱动因素与演进路径，并对其数字化转型进行总结，同时为其他零售企业提出些转型建议，希望能为同类传统零售企业数字化转型提供一些参考价值。Under the dual drive of digital economy and consumption upgrading, traditional retail enterprises are facing multiple challenges such as e-commerce impact and rising costs. Digital transformation has become the core path for them to overcome these challenges. This article takes Liqun Commercial Group Co., Ltd. as the research object, adopts a single case study method, systematically analyzes the driving factors and evolution path of its digital transformation, summarizes its digital transformation, and puts forward some transformation suggestions for other retail enterprises, hoping to provide some reference value for the digital transformation of similar traditional retail enterprises.