How museum-based creative-product experiences shape cultural confidence via cultural cognition and cultural identity

作者：Jinjun Xia, Yashi Li, Yuanheng He, Ke Ma · 发表于：Frontiers in Psychology · 年份：2026 · DOI：10.3389/fpsyg.2025.1742322 · 被引用次数：4 · 研究领域：Diverse Aspects of Tourism Research、Cultural Industries and Urban Development、Cultural and Communication Design Research

Introduction: Cultural confidence plays an important role in cultural development, social harmony, and personal growth. As living standards improve, demand for cultural and creative tourism products continues to rise because they provide meaningful, place-based experiences in built cultural environments such as museums. Framed within scholarship on people-place bonds, this study examines how cultural and creative tourism product design (CCTPD)-as a cultural communication carrier situated in a museum context-is associated with cultural confidence, and whether these associations are consistent with a sequential pattern involving cultural cognition and cultural identity. Methods: Using 314 survey responses collected in the Cultural and Creative Experience Pavilion of the Chongqing Three Gorges Museum, structural equation modeling (SEM) tested direct and indirect associations among cultural cognition, cultural identity, and cultural confidence. Given the cross-sectional design, the estimated mediation paths are interpreted as correlational rather than causal. Drawing on the Strategic Experiential Modules (sense, act, think, relate, feel), CCTPD was modeled as a higher-order construct with five first-order dimensions. Results: SEM results were consistent with a sequential pattern in which cultural cognition was positively associated with cultural identity, which in turn was positively associated with cultural confidence. CCTPD was positively associated with cultural confidence thr...