Reverse Affordances and Reflexivity of Smart Media - Reflections on Smart Media Affordances

作者：Bingxin Du · 发表于：Journal of Media Ethics · 年份：2026 · DOI：10.1080/23736992.2025.2610996 · 研究领域：Asian Culture and Media Studies、Digital Media and Philosophy、Educational Systems and Policies

The paper takes media affordances as its starting point. Based on a detailed analysis of relevant research on media affordances, it examines the reverse affordances of human to smart media from the perspective of data and algorithms, and analyses the reflexivity of smart media accordingly. In the face of the uncertainty created by the reflexivity of smart media, the paper explores the ethical consideration of smart media. The research in this paper provides a new perspective for understanding smart media and a new idea for the “good” application of smart media.