Navigating CSR Backlash: The Role of Misinformation in Greenwashing Accusations

作者：Alina Arti, Alexander Buhmann, Vilma Luoma‐aho · 发表于：Academy of Management Proceedings · 年份：2025 · DOI：10.5465/amproc.2025.11806abstract · 被引用次数：1 · 研究领域：Corporate Social Responsibility Reporting、Misinformation and Its Impacts、Public Relations and Crisis Communication

Organizations face increasing scrutiny over their sustainability-focused CSR communications, often leading to CSR backlash in a form of greenwashing accusations. Activists play a critical role in amplifying these backlashes by calling out corporate messages as inconsistent or misinforming. This study examines how misinformation — as a spectrum of misleading communication beyond simple falsehoods—shapes CSR backlash. By analyzing specific communication tactics, the research highlights how corporate sustainability narratives can unintentionally fuel CSR backlash. Using KLM’s