Ski tourist and destination relationship development

作者：Xiaoting Chi, Bin Zhang, Yuhuan Xia, Xiaotong Liu, Jinwei Wang, Heesup Han · 发表于：Journal of Travel & Tourism Marketing · 年份：2025 · DOI：10.1080/10548408.2025.2544645 · 被引用次数：3 · 研究领域：Sport and Mega-Event Impacts、Diverse Aspects of Tourism Research、Recreation, Leisure, Wilderness Management

The tourist–destination relationship is the core of tourism research, which has not been thoroughly investigated in the ski tourism context. This study adopted qualitative and quantitative approaches and uncovered the significance and complex causal effects of push and pull factors in promoting ski destination identity, dependence, and approach behaviors towards a ski destination. A complexity theory with a push-pull theory is extended. Our research findings delivered insightful academic and managerial implications, satisfying the motivational needs of ski tourists, enhancing ski destination performance, and establishing a positive tourist–destination relationship, which can contribute to ski destination branding and competitiveness.