Analysis of the Development of Guizhou Tea Marketing Strategies Based on SWOT under the Background of Rural Revitalization

作者：伟 刘 · 发表于：E-Commerce Letters · 年份：2025 · DOI：10.12677/ecl.2025.1472265 · 研究领域：Regional Development and Environment、Educational Reforms and Innovations、Medical Research and Treatments

在国家乡村振兴背景下，本研究聚焦贵州省茶叶特色产业。借助构建SWOT战略体系，剖析贵州茶叶营销发展情况。贵州茶业有生态环境优越、品种资源丰富和种植规模较大等优势，却也存在产业管理滞后、品牌建设薄弱、生产标准化不足等问题。在时代发展机遇与数字经济赋能的双轮驱动下，以“产业发展”和“机遇转化”为双核心，专注于产业营销推广这一关键环节。通过技术创新强化地理标志保护，推进品牌化发展，构建全产业链标准化体系，以特色产业高质量发展，推动贵州茶叶种植区实现乡村振兴。Against the backdrop of national rural revitalization, this study focuses on the characteristic tea industry in Guizhou Province. By constructing a SWOT strategic system, it analyzes the marketing development of Guizhou tea. Guizhou’s tea industry boasts advantages such as superior ecological environment, rich variety resources, and large planting scale, but it also faces challenges including lagging industrial management, weak brand building, and insufficient production standardization. Driven by the dual opportunities of era development and digital economy empowerment, with “industrial development” and “opportunity transformation” as dual cores, the research focuses on the key link of industrial marketing and promotion. Through technological innovation, it strengthens the protection of geographical indications, advances brand-oriented development, and constructs a standardized system for the entire industrial chain, so as to promote rural revitalization in tea-growing areas of Guizhou through the high-quality development of characteristic industries.