The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement

作者：Jingpeng Li, Yudan Wang, Yanqing Lin, Yushi Jiang, Qiang Yang · 发表于：International Journal of Hospitality Management · 年份：2025 · DOI：10.1016/j.ijhm.2025.104341 · 被引用次数：5 · 研究领域：Media Influence and Health、Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media