The Theoretical Logic and Practical Path of New Productivity Empowering the Development of Rural Green E-Commerce

作者：涵 安 · 发表于：E-Commerce Letters · 年份：2025 · DOI：10.12677/ecl.2025.1441206 · 被引用次数：2 · 研究领域：Regional Development and Environment、Educational Reforms and Innovations、Medical Research and Treatments

在乡村振兴战略深入推进的背景下，乡村绿色电商成为推动农村经济发展、实现产业升级的重要力量。新质生产力作为科技创新引领下的新型生产力形态，为乡村绿色电商发展提供了强大动力。本文基于马克思主义理论视域，深入剖析新质生产力赋能乡村绿色电商发展的理论逻辑，通过典型案例分析其实践成效，揭示当前存在的基础设施建设滞后、人才短缺与流失严重、技术应用与推广困难以及政策支持与监管不足等实践困境。并从加强基础设施建设、强化人才培养与引进、推动技术创新与应用以及完善政策支持与监管体系等方面提出切实可行的实践路径，旨在为新质生产力更好地赋能乡村绿色电商发展提供理论支撑与实践指导，助力乡村经济实现高质量、可持续发展。Against the backdrop of the in-depth promotion of the rural revitalization strategy, rural green e-commerce has emerged as a crucial force in driving rural economic development and achieving industrial upgrading. New-quality productivity, as a new form of productivity led by scientific and technological innovation, provides a powerful impetus for the development of rural green e-commerce. From the perspective of Marxist theory, this paper deeply analyzes the theoretical logic of new-quality productivity empowering the development of rural green e-commerce. Through the analysis of typical cases, it examines the practical achievements, and reveals the current practical dilemmas such as the lagging construction of infrastructure, serious shortage and loss of talents, difficulties in technology application and promotion, and insufficient policy support and supervision. Moreover, this paper puts forward practical paths from aspects such as strengthening infrastructure construction, intensifying talent cultivation and introduction, promoting technological innovation and application, and improving the policy support and supervision system. The aim is to provide theoretical support and prac...