Impact of Engagement Allocation Across Social Platform Modalities on E-Commerce Performance

作者：Xiaoning Wang, Yakov Bart, Serguei Netessine, Lynn Wu · 发表于：SSRN Electronic Journal · 年份：2025 · DOI：10.2139/ssrn.5171268 · 被引用次数：7 · 研究领域：Digital Marketing and Social Media