The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who

作者：Xia Wang, Ying Ding, Ying Hu · 发表于：International Journal of Research in Marketing · 年份：2025 · DOI：10.1016/j.ijresmar.2025.02.003 · 被引用次数：9 · 研究领域：Digital Marketing and Social Media、Consumer Behavior in Brand Consumption and Identification、Customer Service Quality and Loyalty