How to introduce? The effects of new product preannouncement content on consumer engagements in enterprise social media

作者：Man Chen, Xiaofei Zhang, Feng Wang · 发表于：Journal of Retailing and Consumer Services · 年份：2025 · DOI：10.1016/j.jretconser.2024.104213 · 被引用次数：8 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、Consumer Behavior in Brand Consumption and Identification