Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing

作者：Yun Seob Choi, Qianqian Wu, Jae Young Lee · 发表于：Journal of Business Research · 年份：2024 · DOI：10.1016/j.jbusres.2024.115094 · 被引用次数：22 · 研究领域：Digital Marketing and Social Media、Consumer Behavior in Brand Consumption and Identification、Digital Games and Media