Boosting e-commerce sales with live streaming: the power of barrages

作者：Jie Zhao, Jie Zhou, Peng Wu, Kun Liang · 发表于：Electronic Commerce Research · 年份：2024 · DOI：10.1007/s10660-024-09913-7 · 被引用次数：11 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、Consumer Market Behavior and Pricing