Auto-Bidding and Auctions in Online Advertising: A Survey

作者：Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago Balseiro, Kshipra Bhawalkar, Yuan Deng, Zhe Feng, Gagan Goel, Christopher Liaw, Haihao Lu, Mohammad Mahdian, Jieming Mao, Aranyak Mehta, Vahab Mirrokni, Renato Paes Leme, Andrés Perlroth, Georgios Piliouras, Jon Schneider, Ariel Schvartzman, Balasubramanian Sivan, Kelly Spendlove, Yifeng Teng, Di Wang, Hanrui Zhang, Mingfei Zhao, Wennan Zhu, Song Zuo · 发表于：ACM SIGecom Exchanges · 年份：2024 · DOI：10.1145/3699824.3699838 · 被引用次数：13 · 研究领域：Auction Theory and Applications、Consumer Market Behavior and Pricing、Optimization and Search Problems

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.