AI or human: How endorser shapes online purchase intention?

作者：Yang Song, Litong Wang, Zhiyuan Zhang, Lubica Hikkerova · 发表于：Computers in Human Behavior · 年份：2024 · DOI：10.1016/j.chb.2024.108300 · 被引用次数：43 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、AI in Service Interactions