YouTube/ Bilibili/ TikTok Videos as Sources of Medical Information on Laryngeal Carcinoma: Cross-Sectional Content Analysis Study

作者：ZeYang Liu, Yiwen Chen, Ying Lin, MaoMao Ai, DongLing Lian, YuanHui Zhang, YanXiong Shen, Feng Yu · 发表于：Research Square · 年份：2024 · DOI：10.21203/rs.3.rs-3995937/v1 · 被引用次数：1 · 研究领域：Social Media in Health Education、Health Literacy and Information Accessibility、Misinformation and Its Impacts

Abstract Background YouTube, a widely recognized global video platform, is inaccessible in China, where Bilibili and TikTok are popular platforms for long and short videos, respectively. There are many videos related to laryngeal carcinoma on these platforms. This study aims to evaluate the quality of the relevant videos and to analyze audience interaction on YouTube/ Bilibili/ TikTok. Methods On January 1, 2024, we searched the top 100 videos by default sort order (300 videos in total) with the terms “laryngeal carcinoma” and “throat cancer” on YouTube, “喉癌” on Bilibili and TikTok. Videos were screened for relevance and similarity. Video characteristics were documented, and quality was assessed using the Patient Education Materials Assessment Tool (PEMAT), Video Information and Quality Index (VIQI), Global Quality Score (GQS), and modified DISCERN (mDISCERN). Results The analysis included 99 YouTube videos, 76 from Bilibili, and 73 from TikTok. Median video lengths were 193s (YouTube), 136s (Bilibili), and 42s (TikTok). TikTok videos demonstrated higher audience interaction, while Bilibili had the lowest ratio of original content (69.7%). Treatment was the most popular topic on YouTube and Bilibili, while that on TikTok was the prognosis. Solo narration was the most common video style across all platforms. Video uploaders were predominantly non-profit organizations (YouTube), self-media (Bilibili), and doctors (TikTok), with TikTok authors having the highest certifi...