Windows of opportunity, strategic cognition and enterprise digital transformation

作者：Shuwei Zang, Mengyuan Sun, Qimeng Wang, Haofu Wang, Shanwu Tian · 发表于：Chinese Management Studies · 年份：2024 · DOI：10.1108/cms-09-2023-0489 · 被引用次数：25 · 研究领域：Innovation and Knowledge Management、Entrepreneurship Studies and Influences、Economic Development and Digital Transformation

Purpose The purpose of this paper is to discuss how enterprises can effectively perceive and use the digital opportunities brought about by digital technologies and dynamic environments and how they can enhance their capabilities to realize digital transformation and adapt to the development of the digital economy era. Design/methodology/approach Based on the windows of opportunity theory and strategic cognition theory, this paper conducts an empirical analysis of the questionnaire data of 268 enterprises and discusses the influence of external windows of opportunity and internal windows of opportunity on the digital transformation of enterprises, as well as the action mechanism of strategic cognition and entrepreneurship. Findings The results show that both the external windows of opportunity and the internal windows of opportunity have significant positive effects on the digital transformation of enterprises. Strategic cognition plays a partial mediating role in the external windows of opportunity and the internal windows of opportunity influencing the enterprise digital transformation process. Entrepreneurship plays a positive regulatory role in the process of external windows of opportunity and internal windows of opportunity influencing strategic cognition. Originality/value This paper deepens the relationship between internal and external windows of opportunity and enterprise digital transformation and contributes a new theoretical cognition. This paper integrates the s...