Unleashing the power of artificial intelligence for climate action in industrial markets

作者：Shahriar Akter, Mujahid Mohiuddin Babu, Umme Hani, Saida Sultana, Ruwan Bandara, David Grant · 发表于：Industrial Marketing Management · 年份：2024 · DOI：10.1016/j.indmarman.2023.12.011 · 被引用次数：43 · 研究领域：Environmental Sustainability in Business、Sustainable Supply Chain Management、Innovation, Sustainability, Human-Machine Systems

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.