A dual-process model to explain self-disclosure on online social networking sites: examining the moderating effect of enjoyment

作者：Shanshan Zhang, Fengchun Huang, Lingling Yu, Jeremy Fei Wang, Paul Benjamin Lowry · 发表于：Internet Research · 年份：2023 · DOI：10.1108/intr-08-2021-0545 · 被引用次数：21 · 研究领域：Technology Adoption and User Behaviour、Impact of Technology on Adolescents、Behavioral Health and Interventions

Purpose Researchers continue to address the concept of self-disclosure because it is foundational for helping social networking sites (SNS) function and thrive. Nevertheless, the authors' literature review indicates that uncertainty remains around the underlying mechanisms and factors involved in the self-disclosure process. The purpose of this research is to better understand the self-disclosure process from the lens of dual-process theory (DPT). The authors consider both the controlled factors (i.e. self-presentation and reciprocity) and an automatic factor (i.e. social influence to use an SNS) involved in self-disclosure and broaden The authors proposed a model to include the interactive facets of enjoyment. Design/methodology/approach The proposed model was empirically validated by conducting a survey among users of WeChat Moments in China. Findings As hypothesized, this research confirms that enjoyment and automatic processing (i.e. social influence to use an SNS) are complementary in the SNS self-disclosure process and enjoyment negatively moderates the positive relationship between controlled factor (i.e. self-presentation) and self-disclosure. Originality/value Theoretically, this study offers a new perspective on explaining SNS self-disclosure by adopting DPT. Specifically, this study contributes to the extant SNS research by applying DPT to examine how the controlled factors and the automatic factor shape self-disclosure processes and how enjoyment influences vary a...