Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance

作者：Yun Wang, Bo Yu, Jing Chen · 发表于：Electronic Commerce Research · 年份：2023 · DOI：10.1007/s10660-023-09769-3 · 被引用次数：34 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、Customer Service Quality and Loyalty