Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps

作者：Xicheng Yin, Jing Li, Hongyun Si, Peng Wu · 发表于：Journal of Retailing and Consumer Services · 年份：2023 · DOI：10.1016/j.jretconser.2023.103572 · 被引用次数：108 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、Consumer Behavior in Brand Consumption and Identification