Conceptualizing destination-community hospitality: an illustrated framework leveraging Persianate culture

作者：Dori Davari, Pooya Alaedini, Liping A. Cai · 发表于：International Journal of Contemporary Hospitality Management · 年份：2023 · DOI：10.1108/ijchm-02-2023-0179 · 被引用次数：15 · 研究领域：Diverse Aspects of Tourism Research、Hospitality and Tourism Education、Culinary Culture and Tourism

Purpose By adopting a cultural lens, this study aims to conceptualize destination-community hospitality to capture societal hospitality at the destination as an intangible asset. Destination-community hospitality comprises a set of attitudes and traits that are organically conveyed by community members and directly experienced by tourists. The paper contributes to efforts aimed at freeing hospitality from the confines of commercial lodging and food and beverage establishments. Design/methodology/approach This study proposes an affection–attention–awareness (AAA) framework by drawing on the pertinent literature and leveraging the affective–behavioral–cognitive model of attitudinal change. It focuses on the effects of cognition in conceptualizing destination-community hospitality as the core of the framework. Methodologically, the framework is illustrated with qualitative data including observational fieldwork and interviews conducted in Iran. Findings Illustration of the AAA framework in the context of Iran highlights how welcoming attitudes are leveraged at a destination as an ingrained community mindset even in the absence of formal initiatives or professional training. It underscores the hospitality advocacy role of local-community members irrespective of public-sector policy and capacity deficiencies. Practical implications Destinations that strive to attract tourists should tap into the significant wealth of intuitive hospitality within communities as an intangible resour...