Digital Marketing Transformation of China’s SMEs in the Post-epidemic Era: Crisis, Trends and Strategies

作者：Xijin Xu · 发表于：Advances in Economics Management and Political Sciences · 年份：2023 · DOI：10.54254/2754-1169/12/20230610 · 研究领域：COVID-19 Pandemic Impacts、Consumer Retail Behavior Studies、Digital Marketing and Social Media

The influence of the coronavirus pandemic on China is complicated. A great deal of small and medium-sized enterprises (SMEs) are struggling economically. As a substantial amount of customer demand transfers online, people are beginning to see the hidden economic opportunities brought by the epidemic. In the post-epidemic period, digital initiatives have helped small and medium-sized enterprises adapt to the shifting market conditions, recover, and succeed. The use of digital technology has emerged as an essential component of SME growth strategies, and the deployment of digital marketing represents the initial step in their digital transformation process. SMEs contribute significantly to the growth of the national economy, the alleviation of employment-related stress, and the promotion of social stability. Based on the existing research, this study will focus on the impact of the epidemic on the operation of China’s SMEs and the difficulties and demands faced by them. This paper will investigate the new potential for China’s SMEs to contribute to the growth of the digital economy using digital marketing as an entrance point. This study aims to help SMEs discover potential opportunities in the complex environment; nonetheless, they should still adopt the most appropriate strategies for their particular circumstances.