Applying a co‐design approach with key stakeholders to design interventions to reduce illegal wildlife consumption

作者：Sifan Hu, Zhijian Liang, Kaiwen Zhou, Diogo Veríssimo, Tien Ming Lee, Xiangdong Ruan, Amy Hinsley · 发表于：People and Nature · 年份：2023 · DOI：10.1002/pan3.10492 · 被引用次数：13 · 研究领域：Olfactory and Sensory Function Studies、Human-Animal Interaction Studies、Animal and Plant Science Education

Abstract Co‐design, an approach that seeks to incorporate the experiences and perspectives of different stakeholders, is increasingly being used to develop audience‐oriented behaviour change interventions. The complexity of wildlife consumption behaviour makes the co‐design approach an important potential tool for the design of conservation interventions that aim to reduce illegal wildlife trade. Yet, little is known about how to adapt and apply the co‐design approach to the wildlife trade sector. Here, we applied a co‐design approach to develop interventions aimed at reducing illegal animal‐based medicine consumption in China. We conducted three workshops with key stakeholders: consumers of animal‐based medicines, pharmacy workers who sell them and traditional Chinese medicine (TCM) doctors who prescribe them. We then developed a theory of change to ensure the relevance of the co‐designed intervention prototypes. Our co‐design process identified five main pathways of interventions, including two inclusive solutions that may have been previously overlooked in behaviour change work in this context. These were an intervention to promote the appropriate use of TCM and one to increase consumers' capacity to identify the legality of products. Our prototype interventions also enhanced existing views related to the role of medical practitioners in health‐risk communication. We used our co‐design process and reflections on its application to this specific market to provide guidelines...